By Graham "GSM" Matthews
Seth Rollins def. Goldust
I continue be blown away by just how impressive Goldust has been since returning to WWE last month. He holds his own in all of his matches and consistently puts forth a strong effort, which was the case in his match with Rollins. The action was pretty good while it lasted, but the finish felt anticlimactic. Nonetheless, it was a nice win for Rollins that helped give The Shield momentum going into the tag title match on Sunday.
The Real Americans def. The Prime Time Players
These two teams work well together and had a nice match here, but it could have used more time to feel somewhat meaningful. The Real Americans needed the win more considering the fact they are currently feuding with Los Matadores, but it is a shame the Prime Time Players are no longer being pushed. They came up short of winning the tag titles at Night of Champions last month and it has all been downhill since then, but I surely hope they will reinserted in the championship picture sooner rather than later.
The Funkadactyls def. Alicia Fox and Aksana
Firstly, what was the point of this match? None of the women involved have done anything of note for as long as I can remember, so it came off as filler more than anything else. Secondly, they tried too hard to cram too much in a brief period of time, which didn't bode well for Naomi especially. I enjoy her athleticism, but there several blatant botches in this match that were hardly excusable. By the way, I realize Cameron and Naomi still regularly appear alongside Tons of Funk, but if they hope to create an image for themselves, then they will need their own entrance music at some point.
Damien Sandow def. Dolph Ziggler
It was hard to get invested in the action when I was well aware of how much (or rather how little) time was left in the show. The live crowd didn't appear to be into the match, either, which is both a shame and unsurprising because Sandow and Ziggler are two tremendous talents that are simply victims of bad booking. It was nice to see Sandow pick up the clean win after losing to Ziggler twice a few weeks back, but the future continues to look grim for the bleached-blonde Superstar. As I have said before, these two could have benefited from more time, but at least they made the most out of what they were given.
The show started out strong with a great match from Rollins and Goldust followed up by a fun bout between The Real Americans and The Prime Time Players, but the two subsequent matches were quick and forgettable. The four match format on Main Event rarely works, which is why the second half of this show felt rushed and wasn't worth watching at all. There was very little hype for Hell in a Cell outside of the WWE Tag Team Championship match, but then again, I didn't expect there to much build considering this is Main Event.